Bye Bye wishlist and products stopped in the cart for months, the bag of your dreams and the sneakers of the moment become possible in one click thanks to the online payment services BNPL – Buy Now Pay Later ,, Scalapay , Klarna , Clearpay : Buy Now Pay Later “conquers the Gen Z!
It is a phenomenon that does not seem to stop and is influencing the way of purchasing and the request for financing by the consumer; this new method allows deferring the payment with small installments, a sort of financing, which even in the absence of the necessary budget, enables the consumer to often spend even more than he can afford.
It does not require a paycheck and is almost always interest-free, all you need is a credit card enabled for web payment. Therefore, many eshop sites have adapted and many, moreover, provide for the possibility of using the service even in physical stores.
It is the GenZ that uses it the most “BNPL cannot therefore be missing from the main luxury brands in Italy and in the world, which will have to understand how to enter the choice between the payment options, in line with their own positioning “.