Ferrari, the historic brand of Maranello makes its debut in fashion with a collection that has left everyone breathless.
The idea was born in 2018 but took shape the following year, due to the health emergency the launch of the collection, scheduled for 2020, was postponed. The défilé saw 52 releases between men’s and women’s proposals, also worn by top models Natalia Vadianova and Mariacarla Boscono.
The pony brand enriches and translates the car manufacturer’s portfolio; on the catwalk garments that reproduce the ergonomic characteristics of cars, with a careful eye on sustainability thanks to the creation of clothes with recycled materials and leathers from a certified cruelty free supply chain.
The collection was designed by Rocco Iannone, former creative director of Pal Zilieri who after so much apprenticeship in the ateliers of Dolce & Gabbana and Armani has landed at the historic Italian brand to mix the engineering design values of the Ferrari team with the trends that generation Z like so much: maxi logo, all-over prints.
The Cavallino is transformed into metal applique, in logo-jewel, in micro-pattern, Mix and match of fabrics and materials, & leather and silk, new generation carbon fabrics.
The collection of clothing and accessories, many of which are gender fluid and distributed through 6 drops, will also be available in selected multi-brand stores.
