KNWLS emerging London brand, with a strong visual identity founded by Charlotte Knowles and her partner Alexandre Arsenault, Canadian designer, both graduates of Central Saint Martins in 2017 and finalists of this year’s LVMH Award.
In a very short time the brand has had a rapid rise, conquering it-girls like Gigi and Bella Hadid, Queen Bey, Dua Lipa ; also the pop star Beyoncè who is crazy for this brand halfway between corsetry, lingerie and ready-to-wear.
In recent years, KNWLS has stood out thanks to the contents of the brand and the strong and sensual image of its bustiers, which over the seasons have evolved into bodysuit, top with cut outs or structured bralettes, always following the inspiration of designer Charlotte Knowles, who told of making these garments “ for women who have to fight for their place in the world “.
Their vision of fashion is bold , they draw on the imagery of the nineties, proposing a fluid fashion, which reinvents the aesthetics of femininity, for the generation of social media, they want their interpretation of sexy you inspire women to feel “ safe ” and even “ dangerous “.
The Spring Summer 22 collection is a riot of silk petticoats, bralettes and corsets, trousers with lace details and bondage motifs that evoke fetish fantasies.
Warm tones such as earth, pink mixed with blue denim and neutral tones of beige, a skilful play of textures of heavier fabrics treated to appear stained with grease.
Leather is the protagonist in mini dresses and fringed trousers with tassels from the waist to the ankle, unique pieces in crochet suede and macramé, the collection has also been worked on by friend and designer Harry Evans.
Lingerie in plain sight is the raison d’être of the KNWLS aesthetic, reinterpreted and merged with other elements of the wardrobe, to complete the whole chunky sunglasses and extra large hoop earrings, created in collaboration with Andy Wolf and Marco Panconesi , to make a mark with their first foray into the world of accessories.