Different bodies. One movement.
With Move as One, our new campaign in collaboration with ASICS, we wanted to explore movement as a universal language, capable of connecting different individuals and transforming a single gesture into a collective expression.
We chose Museo Civico Gaetano Filangieri in Naples as the setting for our story, creating a dialogue between historic architecture, fashion, and the energy of contemporary dance.
The film opens with a single dancer. One step, the sound of a sneaker touching the floor, and everything comes to life. Movement begins at the feet, travels through the body, and gradually passes from one dancer to another. Each gesture is received, reinterpreted, and shared, giving rise to a choreography that brings eight individuals together in one movement.
The ASICS GEL-CUMULUS 16 accompany the entire narrative, becoming the connecting thread throughout the story.
Through imagery and movement, we sought to capture the encounter between individual expression and collective identity, between the stillness of a timeless space and the energy of bodies in constant evolution.
Move as One is our interpretation of movement as a shared force: a gesture that begins with one, travels through many, and becomes part of everyone.

Asics
Gel-Cumulus 16 Sneakers in brown leather and fabric
$201.00
IT-36 IT-37 IT-37 ½ IT-38 IT-39 IT-39 ½ IT-40 IT-40 ½
Asics
Gel-Cumulus 16 Sneakers in Viola leather and fabric
$214.00
36 37 37 ½ 38 39 39 ½ 40 40 ½ 41 ½ 42 42 ½ 43 ½ 44 44 ½ 45 46
Asics
Gel Cumulus 16 Sneakers in grey leather and fabric
$214.00
40 ½ 41 ½ 42 42 ½ 43 ½ 44 44 ½ 45 46
Asics
Gel-Cumulus 16 Sneakers in black leather and fabric
$201.00
40 ½ 41 ½ 42 42 ½ 43 ½ 44 44 ½ 45 46 46 ½
Asics
Gel-Cumulus 16 Sneakers in black leather and fabric
$214.00
IT-36 IT-37 IT-37 ½ IT-38 IT-39 IT-39 ½ IT-40 IT-40 ½
Asics
Gel-Cumulus Sneakers in black fabric
$228.00
IT-36 IT-37 IT-37 ½ IT-38 IT-39 IT-39 ½ IT-40 IT-40 ½
Creative Concept & Direction: @iamgiullly
Art & Choreography Direction: @mommosacchetta
Production: @oiamedia
Styling: @francescatrodelli @luigimazzucchiello
Graphic layout: @andrea__masi
Music Production: @stefanoespositomusic
Video & Editing: @pijay1
Photography: @marco_paparo
Drone:@dim_fpv
Model dancers:
@iampaky_b
@rosbar__
@liaimprota
@irene.vallifuoco
@yvonne_i1s
@claudiotrombetta
@riccardotrombetta
@psiha
Location: @museocivicofilangieri