Iris Serban is a Romanian fashion brand established in 2012 by designer Oana Serban, who named the brand after her daughter, Iris. Renowned for her handcrafted evening gowns, Iris Serban combines sculptural silhouettes, sophisticated draping, and hand-embroidered floral details, often in shades of pink, to create pieces that embody femininity, grace, and timeless romance . Her creations, made from luxurious fabrics like silk chiffon and metallic silks, are designed for women who wish to stand out with elegance and personality. The brand is present in international showrooms in Milan, Bucharest, and Los Angeles .