Holy Caftan is an Italian fashion brand founded in 2013 by Maria Gabriela Fluss Tramontano. Born and raised in Sorrento, Maria Gabriela is the granddaughter of painter Lucia Fluss and archaeologist Wilhelm Fluss. After working for several luxury fashion brands in Milan, she decided to launch her own line, Holy Caftan, upon returning to Naples. The brand is dedicated to rediscovering the traditional trousseau of Southern Italy, creating unique garments featuring sophisticated embroidery on high-quality linen and cotton fabrics. By collaborating exclusively with local artisans, Holy Caftan blends tradition and modernity, offering collections that tell stories of love, art, and culture.