Fiorucci is an iconic Italian fashion brand founded in 1967 by Elio Fiorucci. Known for its bold, vibrant, and playful style, the brand made a significant impact on pop culture and fashion in the '70s and '80s. Fiorucci is famous for its colorful collections, eccentric graphics, and a mix of street and pop art influences, making it a symbol of youthful rebellion and freedom. Over the years, the brand has reinvented itself while staying true to its roots of creativity and innovation. Today, Fiorucci remains a cult brand, loved for its fresh spirit and contagious energy, which continues to define its collections, from casual wear to accessories.