4B12 is an Italian sneaker brand established in 2012, based in Veneto, that combines artisanal tradition with contemporary design. Originating from the experience of the Medusa footwear company, active since 1938, 4B12 stands out for its focus on material quality and attention to detail, offering 100% Made in Italy footwear. Its collections, inspired by streetwear and urban lifestyle, feature versatile and dynamic models for men, women, and children, with lines such as Hyper, Play New, Suprime, and Kyle. In recent years, the brand has experienced significant growth, quintupling production and expanding international distribution, with retail presence in Italy, the United States, and other European markets.