44 Label Group is a brand founded by DJ and techno producer Max Kobosil, inspired by Berlin's techno subculture. The brand offers clothing, accessories, and sneakers for techno music enthusiasts and the rave community, blending elements of classic streetwear with edgy subcultural influences. The collections feature oversized fits, distinctive logos, and utilitarian styles with a muted color palette influenced by workwear, sportswear, and rave culture. All products are made in Italy with high-quality materials and meticulous attention to detail.