Eli Russell Linnetzl designer of the ERL brand has created a capsule collection in collaboration. with the global giant Coca-Cola.
But who is Eli Russell Linnetzl? Artist, photographer, director and set designer created a floating stage for Kanye West‘s The Life of Pablo tour, directed several of the rapper’s music videos and photographed celebrities the likes of Lady Gaga, Selena Gomez, Justin and Hailey Bieber. Since he founded ERL in 2018, the eclectic creative has been able to reinterpret the symbols of the American imagination. His career began at the USC School of Cinematic Arts in Los Angeles, where he graduated in screenwriting and narrative design, but his passion for fashion began at 14, when his mother gave him a car to sew. He worked as a graphic designer for Comme des Garçons, then founded his own brand ERL and designed the outfit sported by A$APRockyat Met Gala 2021, set to be included in the Metropolitan Museum of Art’s Costume Institute’s In America: A Lexicon of Fashionexhibition alongside another look from her brand’s Fall Winter 2021 collection. The following year Kim Jones asked Linnetz to collaborate on the creation of an exceptional collection for Dior men and from there everything was in climb.
The collection presents a special pattern that sees the Coca-Cola logo linked with some of the brand’s garments including the sweatshirt with the typical ERL wave motif. Another protagonist of the collection is the checkered motif, also a recurring visual statement of the brand.
The ERL x Coca-Cola collaboration is available in our stores and soon on delibertiboutique.com
