Stone Island presents its Autumn/Winter 2024 collection with a campaign that brings together icons from different styles, all united by a strong creative spirit. Among the protagonists are Liam Gallagher, Britpop legend, Peggy Gou, DJ and producer, actor Russell Tovey, and skater and artist Sage Elsesser. This diverse selection reflects Stone Island’s unique and cross-generational approach, a brand that spans generations and cultures, with innovation and authenticity at its core.
The AW24 collection focuses on the use of advanced fabrics and technical treatments, featuring iconic pieces like parkas, bombers, and overshirts, made with materials that react to the elements, such as the famous Nylon Metal and thermo-reactive fabrics. The color palette ranges from neutral and earthy tones, like beige and military green, to brighter hues like blue and red, offering a variety of styles to face winter with an urban and functional aesthetic.
The presence of such diverse figures in the campaign reinforces the brand’s message: Stone Island is not just a technical clothing brand, but also a symbol of personal expression. Liam Gallagher brings his rebellious style, Peggy Gou her creative energy, Russell Tovey a contemporary elegance, and Sage Elsesser an authentic street attitude.
With the AW24 collection, Stone Island continues to blend innovation, performance, and culture, reaffirming itself as a reference point in high-level technical apparel and streetwear.
