“Something is Blooming”, organized by Deliberti in collaboration with New Balance, was created to celebrate the launch of the new 204L sneakers.
The event took place on March 27, 2026, at La Santissima Community Hub, a striking location in the heart of the Spanish Quarters of Naples. Conceived as an all-female experience, “Something is Blooming” celebrates a moment in history where women are gaining greater awareness, strength, and visibility, just like something that is “blooming”.
At the core of the evening was the talk led by Giorgia Soleri, which brought together a selected group of guests for an intimate and authentic conversation around the theme of “blooming again”. It was a moment of deep connection, where participants shared personal experiences, emotions, and reflections.
Among the guests were also several local talents, including Lydia Caputo, Alice Poletti, Miriam Landi, Taghera, and Simona Petrosino.
The event then unfolded through different experiential moments:
• A DJ set by emerging local DJs Pola and Assu
• A dedicated space for tarot readings, with a professional reader
• A creative corner featuring customizable crochet charms
• The installation “What’s Your Bloom”, a floral wall with “power quotes” to take home as a keepsake
The evening continued with cocktails, food, and music, ending with a DJ set by Ale Hope, a Neapolitan DJ based in Barcelona.