The rumors that have been circulating for months have been confirmed, Peter Do is the new creative director of Helmut Lang.
The young Vietnamese designer who grew up in New York has been entrusted with the men’s and women’s collections starting from Monday 15 May; the debut already set for September, during the New York Fashion Week dedicated to the Spring-Summer 2024 collections.
Born in Bien Hoa, in Vietnam he immigrated to the suburbs of Philadelphia at the age of 14, he graduated in fashion design at the Fashion Institute of Technology in New York, where he won the first edition of the LVMH Graduate Prize, in 2014.
From then on, his career never stopped, he also worked in Celine‘s prêt-à-porter atelier under Phoebe Philo and then at Derek Lam.
Peter Do will continue to have his eponymous brand, created in 2018; a creative collective founded together with old friends.
His style is sartorial, at times architectural, he has an aptitude for deconstruction and a preference for androgynous design, he plays with cutouts and transparencies with his characteristic fabric Wide-spaced mesh, it makes its distinct sensibility a natural fit for the brand.
But where Do and Lang seem most aligned is in their rejection of the way the fashion industry centers on the designer as a celebrity: Minimalism and tailoring , the beginning of a new creative partnership.
