TOTEME, the fashion brand founded in 2014 in Stockholm by Elin Kling and Karl Lindman, embodies the sophisticated minimalismtypical of Scandinavian style. Originally conceived as a platform to create an essential and refined wardrobe, TOTEME quickly established itself on the international stage thanks to its clean, timeless aesthetic, combining high-quality fabrics with functional designs. In addition to its ready-to-wear collection, the brand is celebrating its 10th anniversary this year with significant boutique openings, including a new location in Manhattan’s Upper East Side.
Presented during New York Fashion Week, the SS25 collection reflects the brand’s ongoing evolution, blending minimalist rigor with touches of romanticism. The collection features clean lines, premium materials such as tulle, cotton, and viscose, and a monochromatic palette. Bohemian accents, such as floral embroidery and elongated sleeves, add softness to the classic silhouettes. Key pieces range from cozy knitwear to draped dresses, and satin outerwear, enriched with shiny metallic accessories and citrine-colored details, which bring a newfound lightness to the brand’s aesthetic vision.
TOTEME thus continues to establish itself as a reference for a modern, essential, and sophisticated wardrobe, maintaining a balance between Scandinavian tradition and contemporary international influences, as showcased in the stunning New York setting that hosted the show.
Discover the SS25 collection exclusively in our boutique at Via dei Mille, 24.