Ludovic de Saint Sernin is the new creative director of Ann Demeulemeester, the Belgian designer is ready to renew the revolutionary character of the maison, thanks also to his genderless approach.
His transgressive aesthetic has brought back a physicality-manifesto of independence and freedom, in which to know and recognize each other and then be able to express oneself freely, without filters.
After the sale of the brand in 2013 to the entrepreneur Anne Chapelle and the acquisition by the Dreamers Factory fashion hub of Claudio Antonioli in 2020, with the transfer of the creative and operational headquarters of the maison to Milan, Ann Demeulemeester had abandoned the artistic reins of the homonymous label founded in 1985, causing an inevitable decline.
With the arrival of Saint Sernin, heralds a new era for the historic brand, eroticism, sensuality and beauty are part of that personal uniqueness that Ludovic de Saint Sernin considers fundamental, his first collection for Ann Demeulemeester will be unveiled in March 2023 during fashion week Paris .