The line between sport and fashion has become increasingly thin, the gorpcore aesthetic invades fashion as well as the sneakers of the iconic brand linked to the mountains and trekking. Salomon, the French brand of sports equipment and clothing founded in Annecy in 1947, is experiencing a new era, starting with the new logo, designed by David Benedek, Hugo Hoppmann, Ricardo Ferrol and the Salomon team; The new branding honors Salomon’s legacy that graphic designer Neville Brody ‘s legendary graphic work for the brand in the 1990s.
The modern yet authentic logotype stays true to Salomon’s 75-year history while offering future-proof impact and pinpoint accuracy.
The unique design of its kind, characterized by the overlapping of fabric and waterproof inserts, the sole designed for the most irregular terrains, make Salomon sneakers comfortable and versatile, a new obsession, also loved by celebs such as Bella Hadid and Emily Ratajkowski.
Available now on deliberti.it