Some brands follow an aesthetic, while others build an entire world. FOUND. belongs to the latter.
Founded by Faraz Zaidi, the project was born from the meeting of different cultures, eras, and references. The designer’s South Asian roots enter into dialogue with the America where he grew up, shaping a wardrobe that blends heritage, street culture, and a distinctly contemporary sensibility.
Varsity jackets, knitwear, denim, and vintage-inspired silhouettes are reinterpreted through embroidery, textures, graphics, and details that make each piece instantly recognizable. The result is not simply a reinterpretation of the past, but something new: familiar in form, yet unexpected in the way its elements are combined.
It is precisely through contrasts that FOUND. finds its strength. East and West, nostalgia and the present, craftsmanship and streetwear coexist within the same language, without the need to fit into a single definition.
More than a collection, FOUND. seems to express an identity in constant evolution: shaped by different places, influences, and memories that, once brought together, take on new meaning.
Available now in store and online.