On May 22nd, Naples experienced a day of style and creativity thanks to an exclusive collaboration between Delibertiand New Balance, as part of the celebrated Grey Days—the annual global event dedicated to the brand’s iconic grey color, a symbol of timeless elegance and urban spirit.
In this context, New Balance chose Deliberti as its official retail partner for the launch of the new 471 and 2010 models, released exclusively during the event.
The event kicked off at the Deliberti store, which was transformed for the occasion into a space with an underground yet refined atmosphere. A spectacular installation, meticulously curated, welcomed guests with displays blending natural elements, industrial materials, and a strong reference to sneaker culture.
DJ Luca Sorrentini, seated on a vintage sofa, filled the space with an all-vinyl music set, playing from a minimalist console.
The sensory experience was enhanced by Japanese Asahi beer and a selection of gourmet sandwiches by Maliconico, featuring iconic ingredients from Neapolitan cuisine.
An Art and Sound Party at Museo Madre
The second part of the event took place in the contemporary setting of Museo Madre, one of the most influential art centers in Southern Italy. The museum’s courtyard transformed into a club night with an international vibe, featuring DJ Pido, followed by a performance from artist Daisy WeWeh, who came directly from Berlin and captivated the crowd with a high-energy, experimental set.
Throughout the evening, the courtyard was brought to life with visual projections of New Balance logos and campaign videos, displayed on the interior walls.
All of it was accompanied by a signature cocktail created exclusively for the event by ESPLON Tequila, the undisputed star of the bar.
Deliberti x New Balance – Grey Days 2025 was not just an event, but an immersive experience, capable of merging fashion, music, gastronomy, and art into a single, urban, and contemporary narrative.
A true tribute to Naples, to its cultural vibrancy, and to the shared vision of two brands that know how to look ahead without forgetting their identity.