The September 2024 New York Fashion Week showcased a series of collections that celebrated creativity, boldness, and the evolution of design. Brands like AREA, Simkhai, Off-White, Tommy Hilfiger, Tory Burch, and Michael Kors demonstrated their continued impact on the fashion world, each with their own unmistakable style, but all driven by a desire for experimentation and renewal.
AREA brought to the runway a collection marked by boldness and experimentation. Known for its sculptural and decorative approach, the SS25 collection did not disappoint. With a mix of elements inspired by architecture and jewelry, AREA presented pieces adorned with crystals and geometric structures, creating an aesthetic that blends luxury and innovation. AREA reaffirmed itself as one of the most avant-garde brands of the fashion week.
Jonathan Simkhai showcased a collection reflecting his signature elegant yet contemporary style. For SS25, Simkhai focused on fluid garments featuring soft fabrics and sophisticated details. The color palette was centered on neutral and pastel tones, with a keen eye for refinement and femininity. The draping and strategic cuts struck a balance between sensuality and comfort, confirming the brand as a perfect choice for women seeking elegant yet wearable pieces.
Off-White, under the artistic direction of Ibrahim Kamara, continues to explore new horizons in luxury and streetwear. The collection paid tribute to Virgil Abloh’s original vision but with a fresh and innovative twist. The mix of tailored cuts, urban details, and the use of technical materials created a line that balanced formal and casual, while maintaining a strong identity. Bold reinterpretations of the brand’s iconic graphics and logos showed that Off-White remains a major player in the contemporary fashion world.
Tory Burch surprised with a minimalist and sophisticated collection, slightly shifting away from the vibrant prints and bright colors the brand is known for. The SS25 collection focused on clean silhouettes, premium fabrics, and a palette of neutral colors like white, beige, and navy. The cuts were designed to enhance the female figure without being ostentatious, aiming for a subtle but impeccable elegance. Details like strategic pleats and jewel buttons added a touch of discreet luxury. Tory Burch’s collection is an ode to refined femininity, perfect for the modern and sophisticated woman.
