Enterprise Japan, launched in 2021, was born from an idea of Eli Group, founded by Marco Marchi and Maurizio Croceri. The Italian brand was born as an experimental and ambitious project with the aim of creating a new vision within the national and international streetwear scene and giving life to an unprecedented experience. On April 1st, an in-store event took place to present the latest Enterprise Japan collection plus two limited edition sneakers in collaboration with Deliberti.
Special guest of the event: Sfera Ebbasta. Hundreds flocked to the boutique in Via dei Mille, creating queues for several hours despite the bad weather, to meet the artist, take photos and have an autograph signed.
