From 11 to 14 June, the 106th edition of Pitti Uomo took place at the Fortezza di Firenze.
Sunlight, colour and the desire to communicate joy, the dominant theme is yellow.
The theme Lemon illuminates the location, the stands and the crowd of professionals, who every year come from all over the world to take part in this important event.
The lemon, “halfway between a tennis ball and a rugby ball”, an absolute symbol of positive energy, and in summer it reminds us of the Amalfi coast, reads a press release. A journey marked by five themes: Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and I Go Out.
The theme of sustainability, always very much felt in this edition too, takes center stage with the third edition of the Vintage Hub, with news in the world of vintage, upcycled or re-cycled fashion and design worked, management and evaluation services of style archives, garment rental and more.
There were 790 exhibiting brands, a success, of which 44% were foreign, previews and trends for the next Spring Summer 2025; many guests, performances and the debut at Villa Favard of the men’s collection by Marine Serre.
Themes related to young talents and new generations are also central at Pitti Uomo thanks to the fashion schools: Polimoda organized the usual graduation show at Villa Palmieri with the emerging designers who stood out during the Fashion Design course.
While at Palazzo Ximenes, the Istituto Marangoni presented ten designers and their collections, creating an interactive and engaging experience between performances and exhibitions, there were also the European Institute of Design, the academy dedicated to craftsmanship SCHOLA and the Modartech Institute presented a creative exhibition with the collections of students created together with the companies Manteco and Berto, inspired by the 140 years of the Piaggio Group and creative upcycling.
