Kylie Jenner, the youngest of the Kardashian sisters, stars in Acne Studios FW23 campaign , portrayed by the Dutch photographer and director Carlijn Jacobs, is stripped naked, playing with her clone in the mud between jeans, trench coats and shirts.
Denim is the fulcrum of the Acne Studios style, what creative director Jonny Johansson defines as an infinitely important material that he loves to reinvent every season.
The campaign sought to show Kylie as a woman who is in control, has a love for herself, and isn’t afraid to embrace her desires. I wanted to celebrate her individuality by double-crossing it: “She loves herself and she’s not afraid to show it,,” Jacobs explains in a statement from Acne Studios.
Kylie Jenner wears the unisex 2023 denim model, ultra oversized and available in both the vintage-toned Penicillin wash and the waxed oil-coated wash. The other style worn in the denim campaign is the ‘2021’, a loose-fit, mid-rise, wide-leg jean first introduced in the 2021 collection and featured in the same worn-look washes, as well as the maxi dress Dacna denim and the new Multi-Pocket bag in worn leather and the iconic sunglasses of the season.
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