Haikure is an Italian fashion brand known for its fusion of contemporary aesthetics and commitment to sustainability. Founded in 2011, the brand quickly gained international recognition due to its dedication to eco-friendly practices without compromising on style and quality. The name “Haikure” comes from the combination of “haiku” and “nature,” reflecting the brand’s goal of creating simple, pure fashion in harmony with nature.
Haikure stands out in the fashion industry for its sustainable approach to production, using organic and recycled materials and adopting manufacturing processes that minimize environmental impact. Haikure’s Fall/Winter 2025 collection is inspired by the forms and colors of the winter landscape, featuring a color palette ranging from shades of gray and ice blue to touches of forest green and earthy browns. These tones evoke the calm and beauty of the winter scenery, reflecting a sense of tranquility and introspection.
Denim continues to be a central element, with jeans and skirts characterized by modern cuts and innovative details. The silhouettes are essential and clean, reflecting the minimalist aesthetic that has become Haikure’s trademark. With the Fall/Winter 2025 collection, Haikure once again demonstrates how it is possible to combine fashion and sustainability without compromising on style. The brand’s dedication to quality, transparency, and innovation positions it as a leader in the ethical fashion sector, offering consumers garments that not only look beautiful but are also good for the planet.
